Why Buy Sustainable?
When we started Modern Alternative we asked ourselves the same question. We were shocked to find out that the fashion industry is the second largest consumer of water, second only to agriculture, and is responsible for creating 1.26 billion tons of green house gas annually.
To help combat the fashion industry's excessive water waste and green house gas production, we have done our best to invest in materials that are low impact and reduce waste. We are introducing our signature rPET tee shirt.
What is rPET?
rPET stands for recycled polyethylene terephthalate, or recycled PET. PET is a common synthetic material used to create durable t-shirts. Our rPET blend is made from recycled water bottles. Allowing us to save at least 4 waters bottles from ending up in a land fill!